I am one of those who likes to start off their day with a cup of coffee with breakfast. It just helps me wake up and it feels good to have something warm in the mornings (especially on a colder winter day). The smell of coffee is often even more enjoyable than the taste.
It is amazing how many Starbucks Coffee stores there are in the world. No matter which country I have traveled to, I have never failed to find a Starbucks. Sometimes when you are in a country that is foreign to you and the food is quite different, you enjoy seeing something familiar that you know will taste the same as it does at home. It helps you not to feel some homesick.